The CRM and Marketing Automation Manager is responsible for ensuring Bournemouth University gains maximum benefit from our CRM and various marketing technology platforms, specifically supporting our student recruitment, conversion, and enquiry management activities.
We're at an exciting time in our digital journey at BU. We're embarking on multiple digital-based projects that will feed into our CRM to support student recruitment. This role is vital in realising the potential of our CRM system and providing business insights to help our marketing activity.
As a key enabler of efficiency, this role significantly enhances all CRM-based marketing activities. You'll be responsible for:
- Providing expert CRM and marketing automation system knowledge and advice to colleagues across the department
- Ensuring that our CRM and various marketing technology platforms support student recruitment, conversion and enquiry management activities
- Managing a feature roadmap that aligns with our evolving business needs
- Delivering a fully integrated CRM with an eco-system of marketing automation platforms
- Leveraging the latest innovations and functionality from these platforms
- Managing customer data collection, organisation, and maintenance across our systems, according to GDPR and university information security regulations
- With both our end-users and CRM system and end users at the heart of your thinking and decision-making, you will be a brand champion, bringing the BU digital experience to life while ensuring robust governance, compliance and security policies are in place.
For an informal discussion, please contact Mark Humphrys (Digital Communications Manager) via email at [email protected]
This position does not meet the eligibility requirements for sponsorship under the Skilled Worker Route within the UK Visa and Immigration service’s Points Based System. Therefore, BU will not be able to sponsor individuals who require permission to work to carry out this position.