The CRM and Marketing Automation Manager leads the strategic development and optimisation of the Marketing and Communications (M&C) CRM and marketing technology platforms across the full prospective student and alumni lifecycle. The role is central to enhancing audience engagement by delivering targeted, personalised and data-driven communications, ensuring our platforms deliver maximum value in support of student recruitment and conversion, and long-term relationship management.
The postholder will serve as the senior technical and strategic lead for CRM and marketing automation platforms within M&C, providing business intelligence, campaign insights, and audience targeting strategies that underpin effective multi-channel communications and deliver user experience excellence. The postholder will ensure these systems are fully integrated within our customer journey and work collaboratively with the Digital Platform team on the development roadmap and overall user experience as well as acting as the main link contact with IT & Digital colleagues on CRM matters.
The postholder will be the platform owner for:
• CRM: Microsoft Dynamics (Student Recruitment) and Alumni & Fundraising CRM
• Marketing Platforms, including: Gecko, Peer-to-Peer enagement (e.g. The Ambassador Platform, Unibuddy or similar), Live Assistant for Dynamics, Dotdigital etc
THIS POSITION IS OPEN TO BOURNEMOUTH UNIVERSITY STAFF AND AGENCY STAFF CURRENTLY WORKING AT BOURNEMOUTH UNIVERSITY ONLY.