The post holder is responsible for leading the strategic development, management, and continuous enhancement
of Bournemouth University’s brand and content marketing strategy, ensuring the delivery of compelling, high-quality content across all brand marketing and communications channels. This includes oversight of the university’s
Design, Video & Content Marketing functions, and digital content strategy, working to bring BU’s brand to life
through engaging storytelling and impactful creative. The post holder also has overall responsibility for the
management and strategic development of all BU content channels, including social channels, YouTube, ensuring
content is optimised for engagement, reach, and brand impact.
This role collaborates closely with senior managers responsible for domestic and global student recruitment
activities, and senior managers responsible for media relations, internal and external communications, ensuring
that content marketing efforts support institutional priorities, marketing, recruitment & conversion campaigns,
audience engagement, and income-generating activities such as events and outreach.
As a key brand ambassador and guardian, the post holder ensures that BU’s brand strategy embraces and contributes
towards the university’s values and strategic goals, balancing creativity with data-driven decision-making. They
also lead on governance and compliance for digital content, ensuring adherence to public sector accessibility
standards, consumer protection laws, and CMA guidance for universities.
THIS POSITION IS OPEN TO BOURNEMOUTH UNIVERSITY STAFF AND AGENCY STAFF CURRENTLY WORKING AT BOURNEMOUTH UNIVERSITY ONLY.